WHAT IS IDEATE?
Ideate | ˈīdēˌāt | vb.
To explore a wide variety of possible solutions through generating a large quantity of diverse possible soutions, allowing you to step beyond the obvious and explore a range of ideas.
Ideate 2020 @ Duke is...
A two-day virtual designathon filled with awesome speakers, workshops, and a design challenge to explore how design and innovation interact. Ideate aims to observe how design thinking can be applied across fields, and is open to design aficionados, curious newcomers, and everyone in between!
Our Purpose
We hope that Ideate will inspire students from all backgrounds to incorporate design thinking as part of their innovation process and to use it as a tool in their endeavors. As Duke's annual design conference, we’re here to show you how design isn’t just about drawing or Adobe software: it enhances technology by creating intuitive and meaningful experiences, it draws on psychology to understand end-users, and it creates successful businesses by driving human-centered development of product solutions.
TRACKS
Health
More than ever before, technology today is in a prime position to improve the quality, efficiency, and accessibility of health care. How can we design applications and technologies to support frontline workers, aid populations at higher risk, and address the health concerns that have emerged throughout this pandemic?
Education
Transitioning to online learning hasn't been easy. How can we design solutions to help those struggling with learning in difficult home environments, create tools for classes transitioning to online formats, and replicate the learning experience at home?
Inequality
While technology has the potential to reduce social disparities, it has more frequently further exemplified them. Facial recognition, surveillance, and other technologies disproportionately profile and incarcerate Black people. How can we design technology that supports and uplifts marginalized communities and remove the technology that harms them?
SPEAKERS
Erin McCue
Opening Keynote Speaker
Erin McCue, Class of '07, is a Product Design Leader with experience at Shutterstock, Etsy, and Mailchimp. She's worked on marketplaces and ecommerce, design systems, mobile apps, and marketing tools, and particularly likes working to support small businesses.
Carolyn Sun & Kim Huynh
Storytelling as a Designer
Carolyn graduated from Trinity in 2019 with a major in Computer Science and a minor in Psychology. She currently works as a product designer on Autodesk Construction Solutions at Autodesk, where she is helping to transform commercial construction. Kim is a recent Duke graduate and self-taught designer. She’ll be joining Facebook as a product designer in August, where she'll be working on the core Marketplace experience.
Kiyoon Ko & Dorothy Feng
Design Thinking in 45 Minutes
Kiyoon (Yoon) is the Design Lead at Forage, a startup consultant, and a current Fellow at IDEO CoLab. Previously, he worked as a software engineer and a product manager at Microsoft and Boomerang. As a Duke graduate, he founded Catalyst, a tech-enthusiast organization, organized HackDuke, and started IDEATE with Dorothy Feng in Spring 2016. A strong advocate for creating a user-centric design culture, Yoon often drives product development directions by facilitating design thinking sessions, supporting product decisions with user research, and crafting stories to solve the users' pain points. Dorothy graduated from Duke in 2018 as a Psychology + CS major and currently works at Microsoft as a UX Designer. She loves empathizing with people and the world around her and integrating that into her design process.
Jamal Cromity
Designing Healthcare Applications During a Pandemic
Jamal Cromity is a senior software engineer for Optum who’s area of expertise is user experience design. He is a practitioner of design and development for over 18 years. He has worked across multiple industries and he will provide an overview of how design thinking is applied at Optum amidst the pandemic.
Megan Woodruff
Prototyping + Components in Figma
Megan Woodruff is a UX Engineer at Seattle-based clothing rental startup Armoire. Prior to entering the UX field, she studied computer engineering at Vanderbilt and worked as a software engineer at Microsoft. She is currently completing her Masters in Human Centered Design at the University of Washington.
Melvin Hines
Just Like Me: Why Creators of Education Technology Should Mirror Their Users’ Backgrounds
Melvin is the co-founder and CEO of Upswing, an organization that uses engagement software to help keep online students and adult learners on the path towards graduation. Today, Upswing supports over 500,000 students in more than 70 colleges. Melvin grew up in south Georgia, where he was one of only 68 students to graduate out of class of 250. This ignited his passion for finding a way to empower students to take their futures into their own hands through higher education. After graduating from the University of Georgia, Melvin received a JD/MBA from Duke University where he started a law forum for social and educational equality. Afterwards, he became a professor North Carolina Central University, where he helped in first-year student success.
Sanjana Galgalikar
Design at an Early Stage Startup
Sanjana is currently the only Product Designer at an early stage startup focused on building tools to improve the voice ecosystem. She graduated from the University of Washington’s Human Centered Design & Engineering and Informatics programs in 2018 and interned at Frog Design, Blink UX, and Nordstrom.
Shreya Shankar
Designing for Trust with Your Users
Shreya is a self-taught designer from Duke with majors in Mechanical Engineering and Visual Arts. Currently, she designs for Uber’s innovation team/rider labs. She works with a small group of designers, engineers, and thinkers who experiment on nontraditional products and ways to help the Uber vision grow with people’s evolving needs. Simply put, it's a never-ending startup focused on getting the products to the people. Prior, she was part of the team that rebranded the digital presence of India’s largest car manufacturer with one of the country’s first design studios.Ideate especially holds a special place in her heart because it's where she first discovered her love for product design, and is super excited to come back and speak.
Tony Beltramelli
Towards the democratization of design with Al
Tony Beltramelli is the co-founder and CEO of Uizard Technologies, a startup developing AI-powered tools to revolutionize the way people build software. He got into machine intelligence during his graduate studies at the IT University of Copenhagen and ETH Zurich. His research work on applications of deep learning has been recognized globally and featured in international media such as WIRED, Forbes, The Huffington Post and The Next Web. He was recently shortlisted in Forbes’ 30 under 30 2019 list.
Whitney Robinson
Open up the door, I'll get it myself
"My Dad says I’m always running my mouth. It’s true, I’m known for jumping into problems I know nothing about. I’m a techie, a designer, a mother and I believe in making noise and taking risks to beat disparities creatively, collectively, and quickly."
Shuya Gong
Closing Keynote Speaker
Hi! I’m Shuya Gong. I’m a designer at IDEO CoLab, bringing together ecosystems of organizations to use design towards facilitating shared goals, and using collaborative advantage to prototype emerging technology and social trends. My background is in mechanical engineering and venture design, and got started in my career designing around blockchain, AI, and other emerging technologies. Throughout my work as a designer, I’ve worked on the future of food, finance, fashion, fertility, and more—and the most interesting project brief I’ve ever had was designing a national holiday. My side hustles include being an instructor and fellow of innovation at Harvard School of Engineering & Applied Sciences, facilitating bioinspired executive business workshops in the Mamoni Valley in Panama, and exploring Asian American identity through traditional Chinese medicine at Agape Healing in Chicago. Down to chat anytime about game and chaos theory, collaborative models of work, living life without plastic, frameworks for everyday things, and pirate utopias. You can find me on the internet @ohmygong (Instagram + Twitter) to keep the conversation going.
SCHEDULE
12:30PM EST
1:00PM
1:30PM
2:15PM
3:00PM
Prototyping + Components in Figma Workshop
with Megan Woodruff
https://duke.zoom.us/my/ideate3See More
3:45PM
3:45PM
Just Like Me: Why Creators of Education Technology Should Mirror Their Users’ Backgrounds
with Melvin Hines
https://duke.zoom.us/my/ideate4See More
5:00PM
5:45PM
5:45PM
10:00PM
12:45PM
Designing Healthcare Applications During a Pandemic
with Jamal Cromity
https://duke.zoom.us/my/ideate1See More
12:30PM
Towards the Democratization of Design with AI
with Tony Beltramelli (Uizard)
https://www.youtube.com/watch?v=Ule0vtyo6SASee More
12:45PM
4:00PM
Submissions Due on Devpost
https://ideate.devpost.com/7:15PM
Closing Speaker: Shuya Gong
https://duke.zoom.us/my/ideate18:00PM
FAQ
Who can participate in Ideate?
Ideate is open to all university students throughout the world.
Can I participate if I have no design experience?
Yes! We’ll have a few intro to design tools workshops that will help you get up to speed.
What do I do if I don’t have a team?
Don't worry! We’ll have a Slack channel where you can meet other participants and form teams.
How many people can be on a team?
Teams should be between 3-4 members
What platforms will be used for communication?
We'll have a Slack workplace and use Zoom/Youtube Live to host and stream workshops and other activities.
When is the deadline to register?
We are accepting applications up to the day of the event! However, you may not get up to date information via email if you sign up later, so we encourage you to do so as soon as possible.
How much does it cost?
We are totally and completely free! Thanks to our sponsors, winners of the designathon will actually be able to select a charity of their choice to donate a monetary prize to!
Will workshops/talks be recorded?
Yes, they will be and uploaded to our Youtube channel @HackDuke afterward.
If I have any other questions, who can I contact?
Feel free to shoot them to [email protected]
SPONSORS
